Humble Bee Farm win the 2015 George F. White Farm Diversification Award

22nd July 2015

Humble Bee Farm has been announced as the winner of the 2015 Farm Diversification Award, receiving a £500 cash prize and engraved silver salver as part of the accolade.

George F. White in association with Driffield Agricultural Society was pleased to award the prize to Mr & Mrs Warters of Humble Bee Farm at the Driffield Show.

Humble Bee Farm, located in the Yorkshire Wolds, is a working arable and stock farm that has diversified to provide a visitor experience which includes accommodation from luxury holiday cottages, to glamping in wigwams or a peaceful campsite. As part of the offering the farm also gives visitors hands-on experience with regular events such as lambing and calving weekends, bat watches and creepy crawly adventures.

John and Julia Warters who run the business have kindly offered to donate their cash prize to the Teenage Cancer Trust, Clic Sargent and Candlelighters, charities all very close to their family. Maisie Bulmer, a family friend, 17, from Salton, North Yorkshire, is currently receiving ongoing treatment for B cell Non-Hodgkin’s Lymphoma. Maisie is part of Kirby Moorside Young Farmers and with the help of the group and her family; they have raised over £25,000 so far for cancer charities.

Julia Warters said: “We are both thrilled to win this award and have our business and hard work recognised. Our farm and accommodation work seamlessly together, showing that diversification can be beneficial to all parties and work in perfect harmony. We decided to donate our cash prize to charity in support of Maisie. Maisie, her family and the young farmers are doing a fantastic job fundraising for cancer charities and we hope this donation will play a part in their efforts.”

Tom Mason, Partner at George F. White commented: “We are delighted to hear that John and Julia have chosen to donate their prize money to such a worthy cause. I was particularly impressed by the business offering at Humble Bee Farm and whole visitor experience as a package. The facilities and service available to guests are fantastic which is reflected in their high level visitor feedback. The tourism business which runs alongside the farming business creates a very strong overall business, able to withstand the volatility in agricultural commodity prices, while providing a secure future for future generations.”

The Warter’s target market is based on the ‘three generations’ – grandparents, parents, and children – not forgetting the family dog, who are all invited to take part in the farms themed events during their stay on the farm. The events are part of the Higher Level Stewardship Scheme to give visitors a full farming experience of life on a farm with Farmer Percy on hand to answer any questions.

Runners up for the award included Staal Smokehouse, Beverley and The Ginger Cow Company, Everingham.

For more information about Humble Bee Farm, visit: www.humblebeefarm.co.uk.

 

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