Annas Happy Trotters wins George F White Farm Diversification Award 2012

27th July 2012

George F White is pleased to announce that Anna’s Happy Trotters have been named as George F White Farm Diversification Award 2012 winners. The Howden-based free range pig rearing, processing and marketing venture received the award at this year’s Driffield Show.

Anna Longthorp, owner of Anna’s Happy Trotters said: ”I am extremely thrilled to win this award. Like many farmers we have identified ways of diversifying our business and are always looking for ways to develop our products and services. George F White understand the importance of farm diversification and so winning the award is great recognition of the work we have done. It is an honour to pick up this award at Driffield Show which is the best one day agricultural show in the country.”

Tom Mason, Partner with George F White commented: “The high-quality of entrants this year meant it was extremely tough for us to choose a winner. It is great to see such a variety of businesses rise to the challenge yet again. However, Anna led the way and is a great example of how to adapt a business to penetrate new markets. Her attention to detail and clever marketing attracts new customers and her overall approach to marketing her product is both refreshing and innovative. All of this makes Anna’s Happy Trotters a deserving winner of this year’s award.”

The Longthorp family farm was originally a purely arable business growing crops that started farming pigs some 20 years ago to make better use of the grain they were producing. In 2007 they decided to take it one step further, and after weaning the outdoor bred pigs, continued to rear their pigs outside so that they would be 100% Free Range from start to finish. Anna’s Happy Trotters now stock a range of independent suppliers across the North East, North West, Lincolnshire and East Midlands.

Close runners-up were Park Lodge Shooting School, based in West Cowick, which offers a wide range of shooting experiences and tuition, including both trap and sporting disciplines. Owned and run by Tom and Sharon Bayston, Park Lodge Shooting School also provides a coffee shop, bistro, a stylish country wear shop and meeting facilities in impressive surroundings.

Runners-up also included Yorkshire Wolds Cookery School, based in Southburn and owned by JSR Farms, which offers unique cookery courses and accommodation; Drewton’s Farm Shop, a traditional farm shop set in 1,200 acres of tranquil countryside north of South Cave; Greenwick Farm B&B, a Victorian farmhouse situated on the hills of the Yorkshire Wolds and JKB Megginson & Sons, who recently erected a mid-wind turbine to produce enough green electricity each year to supply all the farms energy requirements, used for the poultry housing and crop storage facilities on their Kirkburn Grange farm near Driffield.

Each presented a strong case for winning the award themselves and highlighted the diverse variety of farming business enterprise in the area.

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