Call for entries for Diversification Award & Driffield Show

14th May 2013

We are once again delighted to be running the George F. White Farm Diversification Award, which will see farmers in Yorkshire and North Lincolnshire competing for this prestigious accolade. Entries are now being invited from all farming businesses that have recently established a new enterprise in the area and the winner will be announced whilst we are exhibiting at the Driffield Show on 17 July.

The Award includes a £500 prize plus a trophy, and is open to farmers in Yorkshire and North Lincolnshire who have diversified by establishing a new enterprise which has been operating for less than five years.

Last year’s winner was Anna’s Happy Trotters, the Howden-based free range pig rearing, processing and marketing venture created by Anna Longthorp. The Longthorp family farm was originally a purely arable business growing crops that started farming pigs some 20 years ago to make better use of the grain they were producing. In 2007 they decided to take it one step further, and after weaning the outdoor bred pigs, continued to rear their pigs outside so that they would be 100% Free Range from start to finish. Anna’s Happy Trotters now stock a range of independent suppliers across the North East, North West, Lincolnshire and East Midlands.

Tom Mason, Partner with George F. White commented: “The high-quality of entrants last year meant it was extremely tough for us to choose a winner. Anna led the way and is a great example of how to adapt a business to penetrate new markets with attention to detail and clever marketing. We urge farmers to make sure they enter this year and are looking forward to seeing the

creative and inspiring ways our region’s farmers use diversification to help provide a stable income in times of such uncertainty in the agricultural sector. “

For details on how to enter please visit our website.

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