Empowered People – the recipe for success
2017 was a pivotal year for George F. White. Here, our managing partner, Robyn Peat, explains the key ingredient behind such a milestone year and why 2018 presents further opportunities.
“2017 was a fantastic year for George F. White. A key highlight was the decision to move into Newcastle to further cultivate our Planning and Development, Energy and Commercial sectors as market developments have seen an increase in demand for a more urbanised business offering. The move was a success, and following further development within these sectors we have taken the next step and have moved into a bigger and more centralised office on Westgate Road.
Another high point of 2017, and something that will continue to be a key priority this year, is the development and expansion of our team. We appointed a range of people, from Board level positions down to junior and apprentice level roles. We added more specialists to the team, appointing a new operations director, Sally Hart, and also a new regional operations manager for GFW Letting, Donna Cheney. 11 new starters joined us when we expanded into Tyne and Wear, taking us to over 120 employees nationwide.
I often get asked, so what’s your secret to continued success, Robyn? And my answer is always the same: our team. Each team member provides clarity, direction and support to help clients make informed decisions and achieve the best outcomes. To us, this secures success and, in turn, drives growth and prosperity.
Fundamentally, our ethos is people-driven, which is why the personal and professional development of our team is vital. Another highlight of last year, was the restructure that the business went through. We wanted to support internal growth and identify new and consistent opportunities for staff and services. In Northumberland alone, 11 members of the team were given well deserved promotions, recognising the dedication, hard work and talent of the individuals within the business. The restructure has given everyone, regardless of their level or role within the business, a very clear route to progression. It has also provided leadership and management opportunities for many, and shown that the Group is committed to supporting each and every team member’s development, which is rewarded and recognised appropriately.
We’ve also introduced new and updated incentives in order to give back to the team, from extra holidays and changes to the maternity package, through to vouchers and rewards. Notably, a bonus structure has now been implemented so that all members of staff will receive a percentage of the whole business’ profits for that financial year.
Entry level employment is something we strongly believe in, too. Over the past year alone, the Alnwick office has been home to three apprentices and an Assessment of Professional Competence (APC) student. Over the past decade, we have supported 23 successful APC graduates and are currently recruiting for more across the business.
For me, investing in your people is without doubt the most important thing you can do as a business. By giving the right mentoring, training and tools to excellent people – the team – we’re able to give the right guidance and support to clients. Due to our consistent growth, we are actively recruiting, creating four new roles across the business. Our ability to grow our workforce is all down to putting our people at the centre of our ethos, and empowering skilled and nurtured people to thrive at George F. White.”
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