George F. White Agency: A New Beginning
This year, we made the decision to introduce a complete property management service across all of the George F. White offices. Sheryl Sowden, Head of Residential Agency, and Donna Cheney, Head of Lettings, explain the reasoning behind the decision and the benefits to our clients.
Historically, George F. White’s agency team have offered both residential sales and residential lettings services, however, for the past four years, GFW Letting, a dedicated property management branch of the group, ran residential lettings in Northumberland and Newcastle. The GFW Letting business model has been a phenomenal success therefore; we took the decision to introduce a centralised lettings and property management service to the George F. White brand in order to complete our all-inclusive offering, meaning that we now have dedicated lettings and property management teams in our Wolsingham, Barnard Castle and Bedale offices.
Not only does the introduction of an expert lettings and property management team in these offices benefit our overall service offering, it presents attractive and innovative opportunities to our clients. The prospect of our residential agency and residential lettings team working side by side opens many doors, particularly in regards to knowledge sharing and best practice. Inevitably, we strive to ensure that our clients get the best from their investment, whether that be when they are buying, selling or letting a property.
Sheryl Sowden said: “A prime example of how the two markets go hand in hand, in particular for clients, is to look at reluctant landlords. This is perhaps somebody that has inherited a property that they want to sell but the market won’t accommodate it for various reasons. We have the facility to advise and offer an alternative option within the same branch, with the same trusted advisors. As vacant properties no longer receive any council tax discounts the owner is liable for those charges, and the longer the property is empty those costs actually increase. In addition to this there is the cost of heating the property to ensure that there is no deterioration of condition, meaning that property owners are losing money unnecessarily. In this case we would look into introducing a tenant in order to take the financial weight off the client’s shoulders in the short or long term.”
“If a client ideally wants to market their property for sale whilst it is tenanted, so long as there is good communication between the management team, tenant and sales team this process can also work very successfully, but transparency and a good relationship are critical. This is also facilitated extremely well if the process is managed by one company working closely together”.
Thanks to both our residential agency and lettings teams being housed under the same roof, our clients are dealing with the same people, but the individual that has the most relevant expertise, they receive the same level of service from beginning to end. Buying, selling or letting a property is an extremely significant financial and emotional investment, therefore, professionalism, transparency and trust from all parties is key.
Donna Cheney said: “Now that we have a Head of Lettings and a Head of Residential Agency, we’ve found that it has enhanced our communication and our understanding of how the sectors are increasingly overlapping. A progressive understanding of each area has allowed us to identify our business objectives as well creating a diverse, attractive and innovative service offering for our clients. We are extremely positive about the future opportunities that this integration and cooperation affords us and our clients.”
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