George F. White Makes Key Appointments
Sally Hart, previously Head of Communications, has been promoted to Operations Director, where she will steer the performance and delivery within the George F. White business. Her role involves setting growth objectives across every arm of the business, including GFW Letting.
Donna Cheney has been recruited as GFW Letting’s Regional Operations Manager, following extensive experience in the residential letting sector. Predominately, Donna will focus on building and developing the established letting business to help meet the agency’s five-year performance and revenue targets.
Talking about the appointments, Robyn Peat, Managing Partner at George F. White, said: “The George F. White Group puts its clients and its people at the heart of everything it does and the team is always committed to delivering high quality professional work, whatever their discipline. The people-led ethos has provided the ideal environment for the team to grow as individuals and lead as members of the senior management team. It has enabled Sally personally to rise up through the ranks and also help us to attract a high calibre professional in Donna.”
The business has continued to grow and evolve since it was established nearly 40 years ago, opening GFW Letting in 2013. Following successful growth, George F. White is now a multi-disciplined and diverse consultancy that employs more than 120 people in eight locations from the Scottish Borders down to North Lincolnshire.
Sally, who cut her teeth during a number of senior roles in marketing agencies across the North East before joining George F. White in 2014, added: “I think the North East sets a great example in providing opportunities for women in business. I believe that’s down to the values and environment that companies create for their employees, to shape their development and help them achieve their career goals, regardless of gender. The George F. White Group provides genuine opportunity for development which is vital within a workplace as it means you will always have access to such opportunities because of the ethos of the business, where leaders want its people to reach their full professional and personal potential.”

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